Ads personalization in Shop
When you allow personalized ads in Shop, your ads experience is tailored based on your activity and preferences. You can manage this setting at any time.
On this page
Information used for personalized ads
Shop may use the following information to personalize your ads:
- Products and stores that you've previously viewed: Items and Shopify stores that you've browsed, when the store has chosen to share your activity with Shop.
- Your activity in the Shop app and on shop.app: What you tapped, searched for, and followed in Shop.
- Your Shop Pay activity: Your interactions with Shop Pay, such as completed purchases using Shop Pay, unfinished Shop Pay checkouts, and cart contents.
- Your orders: What you've purchased through Shop, and whether you're a new or returning customer of a brand.
- Shopping preferences that you've added to Shop: Preferences such as sizing or other information that you've chosen to add to your personalization settings in Shop.
Shopping trends may also be used to recommend brands that shoppers like you tend to enjoy.
Your ads experience when personalized ads are turned off
If you haven't turned on personalized ads or you've turned them off, then the ads that display to you in Shop might be less relevant. Instead, ads might be based on general context, such as what's popular, content that you're currently viewing, activity in your active session, or your general location.
Turning off personalized ads doesn't stop Shop from working, and Shop continues to use your information for essential purposes such as completing your orders and keeping your account secure. Learn how to manage your data and privacy settings.